Non-profit · mental health · South Africa

$10,000/month grant unspent, campaign built in a day.

An approved $10,000-a-month advertising grant had sat unspent since the day it was granted. The full campaign — six ad groups, 60 keywords, 36 negatives, 14 ads, conversion tracking — was built in a day.

The situation

You have spent nearly a decade earning trust. Tens of thousands of people helped. A volunteer base in the four figures. A national footprint built on work that actually happened.

None of it is visible. Corporate relationships live in the founder's head. Enquiries and volunteer applications arrive down four different routes and get handled by hand, one at a time. Reporting means someone builds a deck the night before the board meets. Nearly a decade of credibility, and no operational layer underneath it.

What was built

Seven revenue pipelines, from an empty CRM — every relationship in a tracked stage with an owner and a next-action date, dormant relationships loaded into a reactivation pipeline on day one. Automated intake and routing: a new enquiry alerts the right channel and creates a follow-up task within 24 hours. Anything idle for 14 days flags itself to whoever owns it. A weekly pipeline digest every Friday morning. Board dashboards — analytics, advertising and pipeline in one view the founder opens on his phone. A workspace migration onto a single identity layer, with structured channels replacing one large messaging group. A new public site wired to the backend so every booking and application lands in the stack.

And an approved $10,000-a-month advertising grant that had sat unspent since the day it was granted: six ad groups, 60 keywords, a 36-term negative list, 14 ads and conversion tracking — built in a day.

The result

Leadership has real-time visibility for the first time. Every relationship sits in a pipeline with an owner, a stage and an automatic next action. Intake is tracked. Follow-up is automatic. Nothing idles unnoticed. They did not change what they do — and they own every layer of it.

$10,000/month

grant unspent, campaign built in a day

mental-health npo

Results are real; clients unnamed by request.

Built. Run. Owned.